Our approach

We always start from disabled and older consumers' perspectives.

By working with disabled and older people, listening to their needs and reflecting real lives in your products and services, we make sure nobody is left behind. It not just the right thing to do, it makes good business sense. We have a pan disability consumer panel of over 1,200 disabled and older people who are the experts on the ground and are core to all of our work. 

Then we ask you three questions 

  1. Do you know how accessible your products or services are for disabled and older people? 
  2. Do you know if you are performing better than your competitors in meeting the needs of these consumers?
  3. Do you know what aspects of your business disabled and older customers find particularly challenging

If you answer NO to one or more of these questions, give us a call or email us.

This is not niche, or nice to have

This is about 13.9 million disabled consumers, their friends, family and carers and an increasingly ageing population. By using disabled people’s insights as your starting point, you can improve products and services for everyone.  

Inclusivity is becoming an increasingly important business driver. Our aim is to help you make life better for your disabled and older consumers.  

UK spending power of disabled people, their carers and families was £249 billion in 2017. Just like non-disabled people, disabled people want to spend money on products they want and work for them, the services they need and the brands they like.  

Barriers preventing disabled people getting a part of the action is a failure that is costing UK business £420 million a week.  

‘People are disabled by the society they live in, not directly by their impairment’ 

We don't just help you tick a box

Working with us can help bring about change which not only shifts attitudes, but also changes fundamental consumer behaviours. 

  • Better consumer loyalty and brand awareness 
  • Greater market differentiation 
  • Expansion into new areas 

Our past clients attest to the impact on their business and services of increased accessibility and inclusivity. When done well it can create greater social understanding, heightened confidence and an appreciation of the barriers that are not obvious to non-disabled people. When it is not done it has a negative impact – limited participation, lack of choice and dignity.

We are here to help you invest in becoming aware of the strengths and weaknesses across your customer journey for disabled and older consumers. The ultimate aim is provide a service or product that has no distinction for disabled and non-disabled customers.  

Email Caroline to find out more